In 2011, Google conducted its landmark Zero Moment of Truth (ZMOT) study. Then Social media's meteoric rise to prominence — one of the most disruptive trends in human history. Video emerged and became one of the most- if not the most important mediums for content marketing. Adjusting for mobile will be essential and present new opportunities. According to Statista, global mobile data traffic in 2022 will be seven times larger than it was in 2017.
