The grand strategy matrix is a model composed of two coordinates: the market growth rate and the competitive position of the enterprise. Under the different combinations of market growth rate and the competitive position of the enterprise, it is a guiding model that guides enterprises to make strategic choices. Thompson (AA Thompson. Jr.) and Strickland (AJ Strickland) are modified based on the Boston matrix. Companies have the ability to take advantage of external opportunities in many areas, and they can take risks if necessary. Check more details from this diagram, or learn more in template gallery.
