This taxonomy example is about brand and branding, from which there are 5 catogaries of branding. For example, in the lowest level, it is about the features and attributes, the tangible assets of your product or service-forcus on most desirable or differentions. Then functional benefits, which summarizes the tangible benefits to the consumer. Then, goes to the emotional benefits, which is the feelings of customers. Want to learn more about this, just click this taxonomy.
