In the vast marketing world, banner advertising refers to the use of a rectangular graphic display that stretches across the top, bottom, or sides of an organization’s website or its respective social media handles. Banner Advertisements are image-based rather than text-based and are a popular form of online advertising. The below advertising banner template is created using EdrawMax and it allows complete customization as per the requirement of the brand. As the diagram shows, the primary function of banner advertising is to promote a brand and to get visitors from the host website to go to the company’s website.