IKEA is a well-known manufacturing company that widely deals with furniture and home accessories. PESTEL analysis of IKEA details the external economic, political, and social factors affecting its future expansion. PESTEL analysis of IKEA shows that it is an established company that has maintained its zeal to grow into the global market and has performed well during an economic crisis. The challenges of IKEA are the technological and legal factors. Customer complaints are often the result of technical issues that require due consideration. The legal aspect is the most vital issue as harm to customers due to poor quality furniture can permanently tarnish the firm's image.
