This is a value chain analysis of a famous merchant, Starbucks. It covers Starbucks ' support activities and primary activities. Do you want to know how Starbucks works and why it is so profitable? Then read this detailed Starbucks value chain analysis, covering its primary and support activities. When we talk about international beverage stores, Starbucks has to be one of the first names that come to our minds. Though, if you want to know more about the primary and secondary activities of the company, then you can simply do its value chain analysis. It will help you identify the value provided by the brand on different channels, giving it a competitive edge. Learn more details from this diagram, or try to make yours with ease.