In the VRIO model, Valuable, Rare, and Inimitable falls under resources or capabilities, and organized falls under if the company is performing well or not. It should be noted here that the VRIO framework is an internal analysis tool used by organizations to categorize their resources based on whether they hold certain traits outlined in the framework. This categorization then allows organizations to identify the company resources that are competitive advantages. As the below VRIO Model suggests, sustainable competitive advantages fall into three categories: size in the targeted market, superior access to resources or customers, and restrictions on competitors' options.
