Present here is a supply value chain analysis diagram for the company Zara. The diagram is divided into two sections. The first section deals with Support Activities. These Support Activities include Organization, Human Resources, Technology and, Purchasing. The second section depicts Primary Activities. Under Primary Activities, we have Inbound Logistics, Operations, Outbound Logistics, Marketing and Sales and, Services. The information in both sections leads to Profit Margin. Each section and sub-section is color-coded for easy understanding. A value chain diagram is utilized to represent all business and business-related activities depicting what it takes to make a product from start to finish. It gives a visual understanding of the business and its activities, letting businesses determine their further course of action.