As the competitive Rivalry Template illustrates, Porter's Five Forces is a framework for analyzing a company's competitive environment. The number and power of a company's competitive rivals, potential new market entrants, suppliers, customers, and substitute products influence a company's profitability. Performing different activities from rivals or performing similar activities in different ways. Porter states that a company can outperform rivals only if it can establish a difference it can preserve. It must deliver greater value to customers, create comparable value at a lower cost, or do both. As shown in the below Competitive Rivalry Template, you can add or remove the content as required by your business model.