The following service blueprint 101 visualizes the relationships between service components (people, props, and processes) directly tied to the touchpoints throughout the customer's journey. It should be noted here that service blueprints give an organization a comprehensive understanding of its service and the underlying resources and processes — seen and unseen to the user — that make it possible. Focusing on this larger understanding (alongside more typical usability aspects and individual touchpoint design) provides strategic benefits for the business. You can fully edit the following template using free customer journey map diagram makers like EdrawMax or EdrawMax Online.