Customer journey maps are detailed frameworks that give everyone (not just your marketing team) the information they need to put your customer at the forefront of what you do. The customer experience map created by Starbucks shows the possible steps of the customer who came to Starbucks to drink some coffee and work and the emotions he or she can feel in each place. It is not a map that is likely to work for e-commerce, but it is very interesting and inspirational. You can fully edit the following template using free Starbucks customer journey map makers like EdrawMax or EdrawMax Online to include additional elements like touchpoints and enriched experience.
