Here's a customer journey map component diagram. A customer journey map is a template that illustrates the steps that customers go through while dealing with a firm, from purchasing things online to calling customer service to airing complaints on social media. In marketing and business analysis, customer journey maps are frequently used. Customer journey maps depict the tale of the customer's experience, from the first point of contact, through the process of multiple touch points, and into a long-term relationship, which generally occurs after the transaction.