The strategy mind map below shows that buyers are looking for different business relationships and are more responsive to particular touchpoints. Understanding this journey will help businesses offer services that will encourage customers towards the next stage in the brand relationship – and eventually, towards making a purchase. As shown in the below customer journey map diagram, there are mainly five stages of a customer at a company: awareness, consideration, acquisition, service, and loyalty. In addition to this, one of the primary factors to retain the customer base is to make sure that the company will be there for the customer and add value to their brand experiences by doing a couple of things, like keeping in touch with your customer, Being empathetic and compassionate, and Creatively addressing customer issues to reach resolutions.
