Free customer journey map template showcases major stages of a customer's journey throughout the process. The free editable customer journey template also shows the various touchpoints of the journey. The journey maps should always be created to support a known business goal. Maps that do not align with a business goal will not result in applicable insight. The goal could be an external issue, such as learning about a specific persona's purchasing behaviors, or an internal issue, such as a lack of ownership over certain parts of the customer experience. One of the most difficult problems while creating the customer journey template diagram is ensuring that all the circumstances remain the same. In case of scenario changes, one can use EdrawMax as it has predefined templates that are 100% customizable.