SCAMPER is a brainstorming technique created by author Bob Earle in the 1970s that expands your lateral thinking through seven creative questions. SCAMPER is a set of thought starters or provocations that can help you innovate on an existing product, service, or issue by looking at it from new perspectives. Going through each component and asking your team a variety of prompting questions is the ideal approach to follow the SCAMPER technique. They can then write down their responses on sticky notes on the virtual whiteboard. Don't worry if the answers are silly or difficult to articulate; the questions are designed to make you think in new ways.
