A shop layout, often known as a shop-in-store layout or an alcove layout, is a frequent style of floor design. One of the most crucial components in a shop's success is its layout. As a result, a large amount of time, effort, and employees are engaged in supplying the essential characteristics of a successful shop layout. Retailers use layout to influence consumer behaviour through designing the flow of their stores, merchandise positioning, and ambiance. Layouts also help retailers determine their income per square foot; with this knowledge, they can properly assess the strengths and weaknesses in their merchandising mix.