This image of the pros and cons of social media represents the advantages and disadvantages of social media marketing channels to understand better how to build a relationship with your audience on social media. The increasing pervasiveness of the Internet and social media has spawned new information sharing and communication modes. The effect can be both positive as well as negative. To get the best results from your campaigns, you must target the channels best suited to your audience, industry, and goals. This image of the pros and cons of social media network channels will help you understand the various social media network channels.