This Mother's Day gift-giving insight will analyze search data from the Netherlands, Belgium, Sweden, Finland, and Denmark to assist local brands in driving more conversions. Mother's Day is a day celebrated to recognize the selfless contributions that mothers make in the lives of their children and families. As moms and families deal with the coronavirus pandemic, remote working and learning, and routine household chores, it's important to recognize mom for the multifaceted role every day. This insight into Mother's Day gift-giving can assist brands in aligning their marketing strategy with their consumers' online shopping intent and rising optimism.