When we examined Mother's Day insights, we discovered that Gifts & Experiences peaked around Mother's Day, and Restaurant related searches increased 46 percent year over year during last year's Mother's Day week. According to our research, spas were also the second most clicked on for gifts last year. Local shopping is also on the rise, with searches for local florists near me increasing by 98 percent yearly. Increase local shopping by utilizing Location Targeting and displaying your products and local retail store information to nearby shoppers via Local Inventory Ads. Look at these Mother's Day insights from a new window.