This House of Quality template is designed for analyzing and improving product quality, specifically for a milktea product. It maps customer requirements (WHATs) like appearance, texture, flavors, cost, healthiness, and taste against technical solutions (HOWs) such as color, weight, packaging, consistency, and sugar content. The matrix ranks each feature’s importance and compares it to competitors. The template also includes a ranking system for evaluating relationships between factors and assessing competitors. Ideal for product development teams in the food and beverage industry, this template enables data-driven quality enhancements. Created with EdrawMax for easy customization.