This Go to Market strategy framework is a tactical action plan outlining the steps required to succeed in the new market or with a new consumer. The go-to-market strategy framework can be applied to almost anything, from launching new products and services to the re-launch of your company or brand or even the expansion of an existing product into a new market. It can be a more specific version of your marketing plan, with a narrow scope and a laser focus on just one development. It is not intended to be a cumbersome document but rather a tool that can be used and shared across your entire organization, as with any good strategy.
