This Customer persona template capturing demographics is used to emphasize the idea of market research and segmentation. At the moment, consumers have many options for selecting their desired products or services from various sources, and if you want to make an impression of your brand, you must put in some extra effort. This Customer persona template capturing demographics allows you to do so by allowing you to present information about the customer journey process, which includes selecting a persona or segment, determining the stages, defining the steps, recognizing touchpoints and identifying consumer questions, defining metrics, and determining who is responsible for each stage of the journey.