This How To Do A Consumer Profile diagram describes how to create a customer profile for your current customers. To target similar customers in your sales and marketing campaigns, you would identify purchasing behaviors, pain points, psychographic data, and demographics in a customer profile. If you do not follow the process outlined in this How-To-Do-A-Consumer-Profile template, you risk marketing to a nondescript audience, resulting in wasted time and closed-lost deals. Defining your ideal customers will assist you in identifying the characteristics and purchasing behaviors of customers whose business you already have.
