This Persona-template is a tool for representing and summarizing a researched or observed target audience for your product or service. You work with a target audience in mind, whether in content marketing, product marketing, design, or sales. Perhaps it's a customer or a prospect. Maybe it's someone who can use your product or service. It cannot be easy to figure out how to approach your target users if you don't know who they are. You can create a Persona template whenever you want a better understanding of your audience, which will assist you in improving your products and services.