This editable User Persona example is a profile of imagined individuals representing a company's core customer base. User personas are created as if the individual were real, but they also reflect common characteristics shared by a group of people. This editable User Persona example is semi-fictional in that it does not represent a specific individual, but its features should be derived from observations of real-world users. User personas provide a reliable and realistic representation of how a company can expect a group of people to interact with a product, service, or campaign.
