A conceptual framework in research is a written or visual representation of an expected relationship between variables. Variables are the characteristics or properties that you want to investigate. The conceptual framework in research is typically developed based on a review of existing studies and theories on the topic. A conceptual framework can be built in a variety of ways. The shape yours takes will be determined by the types of relationships you expect to find. Before you start collecting data, you should create a conceptual framework. It is frequently represented visually.