This social media strategy SWOT analysis allows you to do just that in an organized and clear manner, resulting in concrete, educated answers on what you need to do to achieve your marketing and other business goals. This is because this tool analyzes four key business areas, resulting in a comprehensive overview of its business situation. This social media strategy SWOT analysis discusses strengths, weaknesses, opportunities, and threats in social media strategy analysis. Understanding how to identify each of these areas will aid in the development of your overall social media strategy.