A rhetorical analysis is an essay that shows a text through the lens of rhetoric. This means that it is less concerned with what the author says and more concerned with how they say it: their goals and audience appeals. The rhetorical analysis follows the same format as other essays: an introduction that presents the thesis, a body that analyses the text directly, and a conclusion that summarises. Rhetoric, or the art of effective speaking and writing, is a subject that teaches you how to analyze texts, arguments, and speeches in terms of how they are intended to persuade the audience.