Today Zara, a Spanish brand, earned a position in the fashion world as a global player. There are multiple external conditions that directly or indirectly impact a company's business, and the PESTEL analysis of a company can give an overview of those situations. PESTEL includes components like political factors, economic factors, socio-cultural factors, technological factors, environmental factors, legal factors, etcetera. PESTEL Zara can show how those external factors impacted the company's business while exploring their future scopes of growth-Political Factors, Economic Factors, Socio-cultural factors, Technological factors, Environmental factors, Legal factors.