This Strategy Matrix Template is a model comprised of two coordinates: the market growth rate and the enterprise's competitive position. It is a guiding model that guides enterprises to make strategic decisions under various combinations of market growth rate and competitive position. The Boston matrix is used to modify Thompson (AA Thompson Jr.) and Strickland (AJ Strickland). Companies can take advantage of external opportunities in a variety of areas, and they can take risks if necessary. Check out the diagram for more information.
