This Marketing Matrix Identifies Customer Types The Ansoff Matrix assists marketers in identifying opportunities to increase revenue for a company by developing new products and services or "tapping into" new markets. As a result, it is sometimes referred to as the 'Product-Market Matrix' rather than the 'Ansoff Matrix.' Because of the Ansoff Model's emphasis on growth is one of the most widely used marketing models. It is used to assess opportunities for companies to increase sales by displaying alternative combinations for new markets (i.e., customer segments and geographical locations) against products and services, as shown.
