This Strategic Instrument, The Ansoff Matrix, can assist you in making decisions and developing a business strategy. Over 50 years ago, Igor Ansoff created a matrix still used today by businesses and educational institutions to help them make decisions and choose a plan. The Ansoff Matrix (also known as the Strategic Opportunity Matrix) is a strategic planning framework that assists businesses in developing and deciding on growth strategies. It is intended to provide four strategic options and highlight the levels of risk associated with those options for the company.
