This Growth Strategy Matrix Example is a framework for developing an effective growth strategy. As the world shrinks by the day, business opportunities multiply at an ever-increasing rate, resulting in fierce competition. Organizations must devise and implement a competitive growth strategy to strengthen their economic position due to the pressures of survival and growth. This Growth Strategy Matrix Example, also known as the product/market expansion grid, is a future-oriented portfolio analysis tool marketers use to develop future growth strategies while considering the inherent risks. The matrix suggests four different growth strategies for the company to consider.
