This cross-functional product timeline recognizes that products should not be built with handoffs between one siloed team. Instead, it creates a structure in which everyone involved in the product's creation and success actively collaborates. Because of the frequency of interactions, increasing comfort levels over time, and, most importantly, a shared mission and purpose, this arrangement fosters increased and more efficient communication. These teams meet regularly, sometimes in the same location, and do not rely on rigid reporting structures to collaborate across departments. The organic synergies generated by this format should result in products that ship faster, have fewer quality issues, and provide more value to customers.
