This product development roadmap is a single source of truth that describes a product's vision, direction, priorities, and progress over time. It is a plan of action that aligns the organization around the product's or project's short and long-term goals and how they will be met. While it is common for the roadmap to show what you are building, it is equally important to show why you are making it. The roadmap should be linked to your product strategy and responsive to changes in customer feedback and the competitive landscape.