This product development timeline template has evolved in recent years and is now widely used, with each step divided into six distinct phases. This aids in process organization and breaks down individual deliverables into smaller tasks. Product development is creating a new product, from concept to launch. Product development starts with those early brainstorming sessions when you're just discussing a new idea. From there, the process is creative, however strategic, and you've probably seen it done a million times. However, it cannot be easy to blend creativity and strategy effectively without clear organization. This is where the product development process comes in—a six-step framework that will assist you in standardizing and defining your work.