This product launch timeline is a predetermined plan that businesses use to plan their product launches for maximum benefit strategically. Companies and marketers use a product launch timeline to stay on track for a successful launch. Timelines are diagrams that depict the major stages of a launch. Posting a link to your social media channels and hoping for sales is not the way to launch a product. There are no set paths to success when launching a product, especially since each product is unique and has its audience. A well-thought-out product launch strategy, on the other hand, can help you avoid failure.