This Enterprise Architecture Model allows the enterprise to eventually reach out to people, facilitating all transactions and interactions with them. These exchanges are driven by the systems that comprise an enterprise's architectural elements. People see them as tools and services for problem-solving and decision-making, as information assets, communication channels, and workflows. They take physical and virtual forms in personal conversations, phone calls, or web-based transactions, allowing people to interact with the enterprise. Rather than being viewed as a background process, Enterprise Architecture initiatives must recognize this role and design architectures that provide real value to people's inaccessible systems.