This Business Venn Diagram Comparison can be used to compare the customer bases of two businesses based on demographic data. Companies will better understand how they are similar to or different from their competitors. This allows them to choose which market segments to target. Venn diagrams also enable business owners to visualize categorical data about specific aspects of their products or services. It is easier for people to understand complex relationships when simplified into simple overlapping circles rather than being overwhelmed by too many numbers. A Venn diagram is used to identify market segments for a new product. To create the business Venn diagram comparison, edit this EdrawMax template.