This Marketing Comparison Table Template defines a product comparison template and explains how a product or feature comparison can benefit your product management framework and growth plans. Knowing what the competitors are up to is one of the most basic business rules. Understanding why a consumer would choose an alternative product over yours, from direct to indirect competitors, is critical for product development and business growth. You can give your brand a competitive advantage by comparing your products. You can use the EdrawMax product comparison template to compare and contrast various subscription or product types offered by your brand.