This Consumer Target Diagram depicts a group of current or prospective buyers of a product or service. Consumer, industrial, and reseller markets are the three types of markets. However, a retailer is only concerned with the consumer market, which is also known as the retailer's target market. When determining a target market, a retailer must consider the firm's resources and the segment's future potential. Furthermore, the type of investment required, as well as the potential profits, are investigated. After dividing the market into various segments, the retailer must now decide on the dimensions for segmentation to which he will cater. You can also use EdrawMax's online template to create a Consumer Target Diagram.
