Porter's Five Forces is a model used in business analysis to evaluate the competitive landscape of a given industry. It looks at five key factors that determine the intensity of competition within an industry; these include the threat of new entrants, the bargaining power of buyers and/or suppliers, the threat of substitute products or services, and the degree of existing rivalry among competitors in the sector. By taking all these factors into consideration, businesses can understand their competitive advantages and identify strategies for staying ahead in their respective markets. Use EdrawMax to download this template. EdrawMax lets you customize such templates to the fullest from the built-in templates and style options.