This two.stage Value Proposition Canvas can be used to refine an existing product or service offering or to create a new offering from scratch. The Value Proposition Canvas is composed of two components: a customer profile and a company's value proposition. After listing gain creators, pain relievers, and products and services, each point identified can be ranked in terms of customer value from 'nice to have' to 'essential.' To get started with the 2 Stage Value Proposition Canvas diagram, download this EdrawMax template online.
