This Customer Value Proposition Customer Insights stands as a promise by a company to a customer or market segment.聽The proposition is a simple reason why a customer should purchase a product or service from that particular company. A value proposition should explain how a product meets a need, communicate the specifics of its added benefit, and state why it is superior to similar products on the market. The ideal value proposition is concise and addresses a customer's primary decision.making drivers. To get started with the Customer Value Proposition Customer Insights diagram, download this EdrawMax template online.
