This Customer Value Proposition Template is a business model tool that assists you in ensuring that a company's product or service is positioned around the values and needs of its customers. Alexander Osterwalder, Yves Pigneur, and Alan Smith created the tool. The Business Model Canvas's authors aim to map the value perceived by customers. The primary goal is thus to create a fit between the product and the market. To accomplish this, the Value Proposition Canvas delves deeper into two of the Business Model Canvas's nine blocks: Customer Segment and Value Proposition. To get started, you can use EdrawMax online to create this Customer Value Proposition Template diagram.
