This Employee Value Proposition Canvas acts as a magnet for job candidates. Employee Value Proposition EVP is defined by Minchington 2005 as a set of associations and offerings provided by an organization in exchange for the skills, capabilities, and experiences an employee brings to the organization. Because it was informed by existing employees and the external target audience, the EVP is an employeecentered approach that is aligned with existing, integrated workforce planning strategies. If an EVP is to be a key driver of talent attraction, engagement, and retention, it must be unique, relevant, and compelling. To get started, you can use EdrawMax online to create this Employee Value Proposition Canvas diagram.