This Value Proposition Canvas Online Examples diagram depicts a tool created by Alex Osterwalder, coauthor of Business Model Generation with Yves Pigneur and inventor of the Business Model Canvas. It, like the Business Model Canvas, deconstructs the problem of identifying the value proposition. This allows a person or team to address each component one at a time. Because each customer segment in your Business Model Canvas is likely to have a unique customer profile, you will most likely need to repeat the exercise for each customer segment. To get started, you can use EdrawMax online to create this Value Proposition Canvas Online Examples diagram.
