Dave McClure, a venture capitalist, came up with the acronym AARRR Framework Free Template. It is a simplified model for understanding metrics for each stage of a user becoming a customer and referring to a brand. Acquisition, Activation, Retention, Revenue, and Referral (AARRR) are the five stages of the conversion funnel. The first stage is acquisition. It describes how people discover and purchase a product. Because AARRR focuses on each phase holistically, it is critical to consider the entire Acquisition process. To get started, you can use EdrawMax online to create your AARRR Framework Free Template.