This Jobs To Be Done Framework For Job Process is an analysis method used to support product development and marketing innovation. JTBD has existed in various forms since the 1980s, when Don Norman published his famous book, The Design of Everyday Things. Clayton Christensen and his colleagues popularized it in the 2000s in Harvard Business Review and again in the 2010s and MIT Sloan Management Review. To get started with the Jobs To Be Done Framework For Job Process diagram, download this template from EdrawMax online.
