This Jobs To Be Done Framework is a product development approach based on understanding the customer's specific goal, or job, as well as the thought processes that would lead that customer to hire a product to complete the job. Using this framework, a product team tries to figure out what its customers are trying to accomplish or achieve when they buy a product or service. The jobstobedone JTBD approach, like other product development prioritization frameworks, shifts the focus away from the product and toward the customer. To get started with the Jobs To Be Done Framework diagram, download this EdrawMax template online.
